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To complete her on stage get-up, the “Bluebird” singer stepped out in glittery sheer tights, classic cowgirl boots, a matching shimmering hat, and accessorized her look with a gold belt and chunky metal rings. The Dress was one of the most popular internet phenomenon in 2015, which was included multiple times as the fastest growing meme of all time. The dress was later identified as a product of Roman Originals, called "Lace Bodycon Dress".
"There's no way for me to verify the color that your brain perceives versus the color that my brain perceives," he said. "What I call magenta, you might call violet. What I call burgundy, you might call purple." But your perception of the dress doesn't mean you have an eye problem, she said. Cataracts, colorblindness and eye disease can also alter colors for the beholder. Monet's famous water lily pond painting is thought to have been painted when he was developing cataracts, Lystad said. "The brain is very good at adjusting and calibrating so you perceive light conditions as constant even though they vary widely," he said.
The science behind the dress colour illusion
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Conway believes that these differences in perception may correspond to the type of light that individuals’ brains expect to be in their environment. For example, people who perceive “The Dress” as white and gold may have just been exposed to natural daylight, while those who saw a black and blue garment may spend most of their time surrounded by artificial light sources. The brains of those who saw a brown and blue dress are likely used to something in between.
This is very similar to how most people are either right handed or left handed, and some people are even ambidextrous! This comes from localization of function, or lateralization, in the brain. The picture was initially posted on Tumblr by a 21-year-old singer named Caitlin McNeill who lives on the tiny Scottish island of Colonsay. She explained to Business Insider that the dress was initially worn to her friend’s wedding, by the mother of the bride.
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Lady Gaga described the dress as "periwinkle and sand", while David Duchovny called it teal. Other celebrities, including Ellen DeGeneres and Ariana Grande, mentioned the dress on social media without mentioning specific colours. Politicians, government agencies and social media platforms of well-known brands also weighed in tongue-in-cheek on the issue.
Frequently, we will simply see or perceive what we expect to perceive—or even what we want to perceive. First of all, this is just one of the hundreds of examples of how our senses simply are not as reliable as we think they are. Not only is the information our senses receive sometimes deficient, but our senses simply have to interpret the information they receive as best they can—and they quite often don't do that great of a job. Marie Rogers is a PhD student with the Sussex Colour Group, investigating how colour word learning influences colour perception and cognition.
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Women and the elderly were more likely than men to see the dress in this manner. There is debate about whether people see white and gold or black and blue on the dress. Some people insist they see white and gold, while others are just as adamant that the dress is black and blue. The dress was included on multiple year-end lists of notable internet memes in 2015. In South Africa, the Salvation Army attempted to re-direct some of the mass awareness generated by the dress towards the issue of domestic violence. Additionally, the retailer of the dress produced a one-off version of the dress in white and gold for charity.
The only thing that is blue and black or white and gold is people's experiences. So, because the photo is taken in lighting with a blue hue, it may be causing the blues in the dress to reflect a white color. And while the dress may in fact be blue and black, the lighting does, for some viewers, make it appear to be white and gold. However, the actual physiology of your eye might come into play with how you perceive the dress.
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